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Stall Seat Journal

Introducing Social Norms Programming at UVA

Ever wonder what the Stall Seat Journal is all about?

At UVA, most students are making healthy choices most of the time, but sometimes people underestimate healthy behaviors among their peers. Social norms programs correct misperceptions by providing accurate data highlighting healthy behaviors. Showcasing healthy choices frees students to make decisions that align with their values. This is based on social norms theory and is the foundation for several programs at UVA, including the Stall Seat Journal.

SSJ, Vol20, Issue 1 SSJ, Vol 20, Issue 2
SSJ v20 i03 SSJ v20 i04 SSJ vol20 i05
SSJ vol20 i06


Stall Seat Journal Mini-Issues: Spring 2020


first photo of the final issue of the stall seat journal Thanks for following along.
Until next year!


If you have questions or would like to get involved, please contact Sarah Knight at

For more information about social norms theory and marketing, please visit the National Social Norms Center at