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Stall Seat Journal

Introducing Social Norms Programming at UVA

Ever wonder what the Stall Seat Journal is all about?

At UVA, most students are making healthy choices most of the time, but sometimes people underestimate healthy behaviors among their peers. Social norms programs correct misperceptions by providing accurate data highlighting healthy behaviors. Showcasing healthy choices frees students to make decisions that align with their values. This is based on social norms theory and is the foundation for several programs at UVA, including the Stall Seat Journal.



If you have questions or would like to get involved, please contact Sarah Knight at

For more information about social norms theory and marketing, please visit the National Social Norms Center at